Happy Bambino in Madison has always offered Bisphenol A or BPA free products.
But after news that the chemical can be hazardous to a child's health, the items are flying off the shelves.
"We have been having a hard time keeping them in stock because of the manufacturer because there has been so much new information, and because of the media attention manufacturers are running out," says store co-owner Alison Dodge.
According to a government study released late last week, BPA, commonly found in many plastic products, may cause negative health affects in children, including early onset puberty.
Many retail stores are beginning to pull products containing BPA off the shelves.
Through an e-mail,Toy's R US says:
"...in light of growing consumer concerns on this topic, the company has been working with manufacturers to phase out all baby bottles and other baby feeding products containing BPA...
Walmart is doing the same:
"While the FDA has not established any restrictions on the use of bisphenol A (BPA) in baby bottles...We are working to expand our BPA-free offerings and expect the entire assortment of baby bottles to be BPA free sometime early next year."
Dodge says BPA isn't just found in plastic baby bottles.
"Anything you store food in so plastic containers you might send to school with or sippy cups are another big one," she says.
Dodge suggests alternative options.
"Glass is a big thing because glass doesn't have any plastic in it," Dodge says.
She also recommends aluminum or looking for plastic products that label themselves as BPA free.
Dodge says because alternative options can be pricey, parents should do a little research before throwing all their old products out.
"There's a lot of things to worry about as a parent, you don't want to be giving your kids something that's bad for them, so just making those changes over time, trying to educate yourself," Dodge says.
Despite the health concerns found in the national study, the FDA says it has no plans on taking any action.