FOX47 NEWS - Green-Yellow-Red Campaign

Jeff Angileri
Jun 10, 2009, 9:38 PM

Ten motorcycle riders died on Wisconsin roads so far this year, more than triple the amount at this time last year.

Now, local safety groups want to stop that number from growing by keeping riders sober.

In Middleton, motorcycle enthusiasts used a colorful example to discourage drunk riders. It's called Project Green-Yellow-Red, an alliance of tavern owners, law enforcement, and community safety groups.

At the event, motorcyclists could check out riding and maintenance demonstrations for their bikes. They even showed off metal containers that bikers can use to lock up their bikes for the night, if they decide to drink.

Members say it's part of an all-around safer biking experience.

Maintain a safe distance between the other vehicles and motorcyclists in front of you, said Jody Ward, of Wisconsin Dells. Wear a helmet, you wear protective gear.

Motorcycling is a lot of fun and Wisconsin is a great place to ride, said Michael Aguilar, Green-Yellow-Red campaign manager. Our aim is to provide means to make it a safe experience. We want everyone to have fun out there on the roadways.

Those colors, green, yellow, red do carry a meaning -- Green means riding sober, yellow means riding after one or two drinks, red means riding after drinking that leaves a person severely impaired -- that's when the group hopes riders will lock up their bikes and take a cab ride home.

Nine area taverns and dealerships are part of the green-yellow-red campaign.

Bases Loaded -- Johnson Creek

Moonlight Bar & Grill, LLC -- Madison

Quaker Steak & Lube -- Middleton

Rookie's -- Mazomanie

Silver Eagle Saloon -- Watertown

Wingin' It -- Helenville

Capital City Harley-Davidson -- Madison

Mischler's Harley-Davidson -- Beaver Dam

Rob's Performance Motorsports -- Johnson Creek

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