You may not know about this new effort, but it's meant to raise the profile of bladder problems.

It's more common in the U.S. than diabetes and Alzheimer's combined.

Deborah Hermosillo is one out of more than 33 million in the country who had a problem with her bladder. Her problem started about a year and a half ago.

She says being older and having three children caused her bladder to fall. She says she had trouble holding her urine.

"When you sneeze you can feel it it wasn't terrible but it was enough where you know it wasn't right so who wants to walk around like that all day and so thats when I decided something like that should be done," said Deborah Hermosillo.

She says since she's had surgery she hasn't had any problems since.

Her physician Doctor Jennifer Maskel says Deborah's condition is the most common among women. The most common problem in men, is related to their prostate. As men get older, the prostate can enlarge and block the urine stream. Both problems can be fixed through a number of treatments, depending on the severity.

She says people should never be embarrassed to seek help.

"Just because you bring it up doesn't mean anyone is going to force a treatment on you and this is something you need to bring up to your doctor and not be afraid to talk about because having a bladder problem does not have to be part of everyday life," said Dr. Jennifer Maskel, Dean Health Urologist

Doctor Maskel plans to hold a free open forum on this topic called "Regaining Control"

Date: Thursday, November 18

Time: 6:00 p.m. to 7:30 p.m.

Location: St. Mary's Hospital Conference Center, Bays 1-3 / 700 S. Park Street, Madison.