Madison- Matt Kenseth got a "new number" for his #17 Ford... but the number isn't changing.  Make sense?  Fifth Third Bank has agreed to sponsor Kenseth's car for four races this season- the All-Star Race, Kentucky, Indianapolis, and Michigan. 

The "5/3" logo will be on the hood, but the traditional #17 (roof/doors) isn't going anywhere.

Kenseth is currently second in the Sprint Cup points standings.