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MADISON, Wis. -Dane County is launching a new suicide prevention campaign that encourages middle-aged men to talk about mental health.

The Wisconsin State Journal reports that the campaign promotes a web-based service that uses male humor to stimulate conversations about mental health assessments and treatment. "Man Therapy," which launched in 2012, was developed by Cactus Marketing and Communications, the Colorado Office of Suicide Prevention and the Carson J. Spencer Foundation.

Safe Communities is a nonprofit organization that's leading the Dane County campaign. Cheryl Wittke, the group's executive director, says Man Therapy provides a private space with a humorous approach.

There was an average of 61 suicides, 45 of which were men, in Dane County each year from 2009 to 2013.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Dane County to launch suicide prevention campaign

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