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DANE, WIS. -- Wisconsin's governor made his re-election pitch at a number of rallies across the state.

Governor Scott Walker was joined by his family and Lieutenant Governor Rebecca Kleefisch as he officially began his campaign for another term. His first stop was at Dane Manufacturing.

"Now our vision going ahead into the next term is pretty simple. We want to reduce the demand we want to reduce the dependency on government and increase the dependency on personal pride. Isn't that what it's all about? Hard work and pride," said Walker.

In 10 minutes voters listened to Walker tout his accomplishments, including tax cuts, turning the state budget deficit into a surplus and the creation of  more than 100,000 jobs. He avoided the 250,000 jobs figure. He urged voters to vote for his administration again because there is still more work to be done.

On the same morning democratic opponent Mary Burke's campaign tweeted "My message for Walker is pretty simple: Game on."

Burke was in Wausau touring a different manufacturing facility. There she challenged the governor's claim on jobs.

"In terms of new businesses we are near the bottom. Walker's game plan is failing, to give out of state corporations tax breaks and tax breaks to those at the top, and think that somehow that trickles down and creates jobs just isn't true," said Burke.

Burke said she would transfer her experience in creating jobs as an executive at Trek Bicycle into political office.

Charles Franklin, director of the Marquette Law School Poll said it will be interesting to see how the campaign plays out.          

"Do we go back to claiming credit for good things,  or do we go straight in the more negative criticisms of the opponents," questioned Franklin.

The latest Marquette Law School Poll has Walker leading Burke 48 to 41 percent.

While political parties remain supportive behind their candidates, Franklin says this is still a competitive race where 8-15 percent of voters fall in a persuadable category.

"In a state that is as evenly balanced as we are in at this point that final 8-15 percent can affect the balance here," said Franklin.

Gov. Walker launches re-election campaign Tuesday, April 15 2014, 06:47 PM CDT

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